Having earned his BFA in Scenic Design from the California Institute of the Arts, Alex has worked in and around Los Angeles, the United States, and as far as Jordan and the United Arab Emerites. Additionally, Alex has worked on numerous film and television productions, including the 2007 MTV Movie Awards, Pirates of the Caribbean II and III, and with such renowned regional theatre companies as The California Shakespeare Theatre, The Eugene O'Neill Theatre Company, The Cuillo Theatre, Florida Stage, The Kirk Douglas Theatre, and The Colony Theatre. Alex is currently in collaboration with Entertainment Design Corporation, based in Venice Ca., designing two public art pieces in Macau, as well as a musical film he's directing.
"Art... teaches to convey a larger sense by simpler symbols."- Emerson
It's the job of the designer to tell a story, to progress the through-line of that story, and to create a feeling within the audience that compliments the production. It's necessary for the creator, that designer, to stay true to that abstract concept of theatre, film or art, and to communicate that intangible feeling to a three dimensional object. That object / environment must be more than merely the physical world where the action takes place, but the environment that affects not only the characters, but each individual audience member. Therefore, the designer's main purpose is to convey and progress the story- physically, emotionally, and psychologically.
Word is to philosopher as object is to designer; just as the philosopher, in whatever form, puts thought into each word proclaimed, so must the designer into the objects he uses. The designer, however, must remain truthful to the production, while the philosopher is bound only by his sense of truth. The final product then is no longer the sole idea of its creator. Each element contributes to provoke the audience, to stir a feeling within the audience, to transport the audience.
